Contact management: Allows businesses to store and organize information about their customers, such as contact information, purchase history, and communication history. Sales management: Helps businesses track leads, manage sales pipelines, and analyze sales performance. Marketing automation: Allows businesses to automate repetitive tasks, such as email campaigns and social media posts. E-commerce integration: Enables businesses to integrate their online store with their CRM software, allowing them to track customer purchasing behavior and preferences. Collaboration tools: Facilitate communication and collaboration among team members, such as shared calendars and task lists. Analytics and reporting: Provides businesses with detailed insights into customer behavior and sales performance, allowing them to make data-driven decisions. Mobile access: CRM software can be accessed from mobile devices.